A pioneer in Brazil in utilizing regenerative cotton, Vicunha proudly stands as the first company to incorporate locally sourced and traceable cotton from regenerative farms into its denim fabrics manufactured in the country. These fabrics are crafted using the most environmentally conscious methods in our plants in Northeastern region.
Vicunha’s commitment to the "Regen by Vicunha" project is an important step towards a more sustainable future. Our aim is to increasingly and consistently integrate regenerative cotton into our Denim & Denim Colour portfolio, thus fostering sustainability on a broader scale.
The initiative relies on multiple actions to regenerate entire ecosystems, safeguard the health of the land and support local communities.
Vicunha is the first Brazilian denim manufacturer to lean on regenerative cotton strategy as a comprehensive approach to promote sustainability across the entire production chain.
In addition to fostering a regenerative mindset in the domestic denim market, this movement also supports holistic farming practices that enhance soil organic matter, promote biodiversity, capture CO2, and improve water and energy management.
Non-irrigated crops
Conservation of native vegetation
Crop rotation
Reduction in chemical use
Soil covered with straw
Cover crops
Use of biological products for crop protection
Precision Agriculture
Direct planting
*Scheffer regenerative agriculture strenghts
*Scheffer regenerative agriculture strenghts
Biodiversity
100% more soil biodiversity and biological activity than conventional areas
Carbon
Enhanced biodiversity and biological activity in the soil
Reduction of Chemical Inputs
An average reduction of 40% over the last 7 years
*Scheffer regenerative agriculture strenghts
Regenagri supports farms and organizations in transitioning to holistic farming techniques.
Designed for continuous improvement, Regenagri provides members with a comprehensive solution for measuring and reporting on regenerative progress, while emphasizing environmentally-minded farming practices.
Image Credit: Scheffer
Founded in 1967, Vicunha played a leading role in spreading mindful practices across Brazil’s denim culture.
Vicunha is a Brazilian multinational with production unities in Brazil, Argentina, and Ecuador, and multiple operations across Latin America, Europe, and Asia.
We pioneered denim manufacturing in the Northeast region and encouraged denim hubs across the country, making Brazil a global benchmark in this industry.
In our plants, we design and adopt ingenious technologies to re-use water and reduce water consumption from outside our recycling system.
Vicunha drives social change in every location where it operates. Our social initiatives support small entrepreneurs, employees, and society as a whole.
7000 tons of recovered and recycled cotton per year
160 million liters of water saved per year
48% of the energy we consume comes from renewable sources
4500 customers in +20 countries
6897 registered employees
2100 active suppliers
30+ Years reusing cotton
to produce our fabrics
First Brazilian denim manufacturer to use locally sourced regenerative cotton
First denim company to join
the SouABR traceability initiative
80% of our production is ABR/BCI certified
GRS certified since 2013
We are committed to continuously reducing the impact of our activities on the environment. We will continue to spearhead the industry’s efforts in that direction, driving sustainable initiatives throughout our supply chain.
Pioneers in using cashew nut shell waste to generate steam power for our production process.
We have carried out a project to reuse wastewater from the sewage treatment plant in the city of Horizonte. This project produces reuse water for our Pacajus unit and surrounding companies, with an estimated 95% reduction in water consumption.
The first in Brazil to measure the water footprint of the lifecycle of a pair of jeans, from farms to end consumers.
We provide training opportunities for young people in socially vulnerable situations in the states of Ceará and Rio Grande do Norte. Since 2004, have had 19 training programs, completed by 447 young people, who also had the opportunity to join an internship program at Vicunha.
We are a partner brand of Sou de Algodão, a movement that encourages and supports responsible fashion in Brazil.
Committed to enhancing our water efficiency by 2030 through two key initiatives: reducing overall water consumption and completely eliminating water usage from surface springs in the state of Ceará
Committed to increasing the production of sustainable fabrics (recycled fibers and regenerative cotton), minimizing water, chemical, and energy consumption, and significantly decreasing waste destined for landfills by 2030
Next Step
Our Sustainability Committee has decided to pay special attention to SDG 3, Good Health and Well-being. Throughout this year, we will officially establish the priorities, goals, and objectives of the initiative.
Image Credit: Scheffer
